Niche products get taken to silly extremes, with this Ectotherm Hermit Crab Bling Kit:

Make your hermit crab’s shell sparkle! The new Hermit Crab Bling Kit comes with plenty of bling to accessorize 2 shells. Decorating has never been so much fun! The non-toxic kit contains google eyes, rhinestones, glitter poms, assorted gemstones, and a glitter glue pen. Let your imagination run wild and give your hermit crab the snazziest shell on the block.

I can’t imagine the brainstorming session in the marketing department that came up with this one. What were they on?