QotD: If Israeli PR went freelance

Mark Steel:

It’s time the Israeli government’s PR team made the most of its talents, and became available for hire. Then whenever a nutcase marched into a shopping mall in somewhere like Wisconsin and gunned down a selection of passers-by, they could be on hand to tell the world’s press “The gunman
regrets the loss of life but did all he could to avoid violence.” Then various governments would issue statements saying “All we know is a man went berserk with an AK 47, and next to him there’s a pile of corpses, so until we know the facts we can’t pass judgement on what took place.”