Selling Pooh Sticks With Style

At first I was like all, WTF? when I saw this ad for the Comfort Wipe post-defecation self-cleaning device at Consumerist. But on further viewing I find this commercial a masterpiece of allusion and understatement.

Look how they cleverly suggested their target markets with their cast, there. Subtle. Bravo ad agency!

The pooh stick concept itself I’m not so impressed with. There’s seriously a market for this thing?

When Middle England Attacks

Just because they don’t shout doesn’t mean they don’t want to lynch you. Watch troughing Tory Andrew McKay MP get taken apart over his expense claims by his politely furious constituents :

His face is an absolute picture. I might’ve been a little less contemptuous of McKay had he got up, told them to go forth and multiply, and walked out with his greedy and amoral head held high.

But he can’t get away – he’s spent so long playing the Tory grandee he’s permanently stuck in character. He has to sit and listen to people tell him what an asshat he is, because to do otherwise would conflict with his mistaken gentlemanly self-image. Look at his expression: it has the studied rigidity of the baddie brought to book in an Enid Blyton school story.

Exceedingly enjoyable. I’d like to see every MP made to sit and watch it several times a day for several days at least once a year, on their own time, no expenses payable. Can’t wait for the next one, for this surely is the start of a longrunning series.